Epson and ACROJOY settle projector brightness case

September 8, 2022

ACROJOY has agreed to correct quoted lumens from 9,500 to 250.

Epson announced it has reached a settlement with ACROJOY for its recent lawsuit highlighting deceptive advertising practices.

Under the terms of the settlement, ACROJOY agreed to correct quoted projector lumens from the previously misstated 9,500 lumens to 250 lumens across various online retail venues, reflecting more accurate brightness claims to benefit consumers.

The company said that the initial complaint was made as part of its efforts to ensure the implementation of internationally recognised and accepted brightness standards are used by brands to help consumers make informed purchasing decisions.

“When a consumer purchases a product expecting 9,500 lumens and the actual industry standard measurement results in 250 lumens, that’s a big disappointment for the user and hurts the entire industry,” said Mike Isgrig, Vice president, Consumer Sales and Marketing, Epson America. “Our goal is to ensure consumers have access to accurate information when making purchasing decisions, and ACROJOY’s actions to state the correct lumens claims according to industry measurement standards is a step in the right direction.”

Epson cautions shoppers to be wary of misleading metrics listed as ”Lux,” “LED lumens” or “Lamp Brightness” that fail to follow internationally recognised procedures and methodology and therefore materially impact consumer’s ability to compare performance of projectors. Measurement for projectors is defined by internationally recognised standards groups, including the International Organisation for Standardization (ISO) and the International Committee for Display Metrology (ICDM).

The ICDM publishes the Information Display Measurement Standards (IDMS) where the methodology for measuring projector colour brightness and white brightness separately are fully defined. The ISO standard that defines projector measurement methodology is ISO21118:2020.

When these standards are followed, there is zero ambiguity regarding how projectors are to be properly measured and compared, Epson added.