Detroit Tigers and Detroit Red Wings partner with Toshiba

January 18, 2023

Toshiba America Business Solutions is helping the Detroit Tigers and Detroit Red Wings thrive operationally through a multi-year partnership in which Toshiba has become the technology provider of choice for both clubs.

The agreement enables the Tigers and Red Wings to continue to deliver eye-catching signage and notifications to their fans at Comerica Park and Little Caesars Arena. The partnership is also looking to reduce printing volume for the organisations to become more efficient and sustainable. Toshiba’s e?STUDIO multifunction printers are addressing comprehensive document workflow needs year-round.

“We are thrilled to be the technology provider for two of the iconic teams in professional sports while helping Tigers and Red Wings colleagues complete their day-to-day tasks 24/7/365,” stated Toshiba Business Solutions President Steven Sauer. “Team Toshiba looks forward to continuing to support the organizations’ continuing sales and marketing success.”

“We’re appreciative of our partnership with Toshiba, and the efficiencies they are bringing to Tigers and Red Wings fans, our partners and colleagues,” said Molly Wurdack-Folt, Ilitch Sports + Entertainment (IS+E) vice president of corporate partnership activation.

On game days, Toshiba systems deliver all of the necessary content to help colleagues, players, coaches and broadcast teams. This includes scouting reports, line-up cards, notes and team statistics for the Tigers and Red Wings and their opponents.

Toshiba technology additionally publishes four-color materials and high-quality prints helping enhance community and fan engagement.