Data Direct becomes master distributor for Pelikan consumables  

July 28, 2021

PRPS announced that Data Direct will be the dedicated master distributor for its Pelikan branded printer consumables to channel partners and resellers across the whole of the UK and Ireland.

As a distribution partner to many hundreds of businesses in the UK, Data Direct will continue to offer multiple solutions and opportunities to their dealer customer base. The announcement of being the exclusive master distributor of Pelikan branded printer consumables includes the rewards programme, as well as Pelikan’s bio-based range.

Steve Weedon (PRPS, CEO) commented on the partnership: “Partnerships are all about the opportunity and the people you want to work with, making it a win-win for everyone, including end user customers, and that is why this new partnership will be rewarding for all.”

Peter Cowan, Procurement Director: “This is another exciting addition to our growing portfolio of brands, providing excellent products and margin opportunities for our core office equipment/IT channel dealer customer base. The package from Pelikan is impressive with significant end-user activity and a rewards programme that will create demand throughout the chain. As brand loyalty and trends in consumption change, Pelikan from Data Direct will also attract new users looking for relevant Eco-Friendly products and solutions for when working from home.”

As part of the partnership resellers and end users can join the rewards club where each product, including the new bio-based cartridge range, have rewards points attached to them. Each time a user purchases a Pelikan branded product, loyalty points may be claimed and then used to purchase a wide variety of gifts and benefits from the rewards club online catalogue.

Categories : Around the Industry

Tags : Data Direct Master Distributor Pelikan Print-Rite Europe