Carolina Wholesale Group has revealed that its subsidiary companies, Arlington Industries, Carolina Wholesale Office Machines, and Digitek, are to be combined into one unified brand.
Effective from the 1st of January 2019, the new company will combine more than a century of industry wholesale experience, by bringing together sales and marketing forces, distribution networks, and programmes to provide resellers of the three brands “more focussed resources and programmes to succeed,” according to the company.
Carolina Wholesale Group purchased Arlington Industries in 2004 and Digitek Computer Products (now Digitek) in 2016. CWG previously retained separate branding and independent sales teams in place to support each company’s strengths. While doing this over the past fifteen years, CWG has combined product selection, distribution centres, and most internal operations to strengthen each brand’s offering to their partners. Now the new ARLINGTON will combine the strengths of each brand into one superdistributor, that can provide an “enhanced offering of solutions, services, and programmes to their resellers in focussed single?brand partnership with their resellers.”
“We are excited to bring a more?focused approach to our channel and address the needs of our reseller partners in more unified manner as ARLINGTON,” states Larry Huneycutt, Owner and President of Carolina Wholesale Group. “While our new combined brands will provide more robust, focussed offering of services to our resellers, we will continue to uphold the high standards of service and integrity our customers and vendors have come to expect from us.”
The current employees of Arlington Industries, Carolina Wholesale, and Digitek will comprise the
workforce behind the new ARLINGTON. “Our top priority is making the new Arlington brand a smooth transition for our current employees, resellers and partners. We believe our customers will benefit immediately from combination of our talented employees and the new programs we’ll be introducing in 2019,” added Huneycutt.
