Copystar brand to be merged into Kyocera
April 6, 2023
As of 30 June 2023, the Copystar brand will merge with Kyocera.
Kyocera said in its announcement that the move represents the next step of our marketing strategy roadmap as the company aims to continue strengthening the Kyocera brand.
Kyocera said: “As they say, success never rests, and we are extremely excited about welcoming Copystar to the Kyocera Family as we reach for new heights.”
Kyocera added that it will now be able to dedicate all its energy and resources to one brand. Combining expertise and experience will enable Kyocera to increase competitiveness and the company said that a united approach facilitates consistent messaging and stronger brand loyalty among customers.
The company is now starting to convert Copystar dealers to Kyocera.
Categories : Around the Industry
