Unlike a jovial pub lock-in, HP’s strategy of locking in customers to its expensive consumables could backfire, potentially driving consumers towards more cost-effective alternatives offered by competitors.

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Unlike a jovial pub lock-in, HP’s strategy of locking in customers to its expensive consumables could backfire, potentially driving consumers towards more cost-effective alternatives offered by competitors.
Dive into the future of office imaging with the Remanexpo Academy’s 2024 seminar series, starting 26th January.
Topus, the independent international distributor of OEM printing supplies, will be exhibiting at Remanexpo 2024.
The exhibitor list for Remanexpo, part of Ambiente 2024, is now live. Check out the list of exhibitors and plan your trip to the show.
Quocirca predicts that the rapidly transforming workplace and accelerating introduction of AI, automation, and collaboration tools will shape the print industry in 2024.
Will HP’s economic woes lead to restrictive consumable policies, impacting sustainability and consumer costs.