Following a transformative year for Cartridge World America, the company is heading into the new year with great expectations and new ground to build upon.
Between additions to the brand’s leadership team, the launch of new franchising opportunities, and novel techniques to service both its customers and franchisees, the brand met a multitude of milestones in 2023.
Perhaps the most significant turning point for Cartridge World in the last year was the reintroduction of its franchise model for the first time in over a decade, with franchise leads growing to over 800% within the first several months of availability. To adapt to the modern business landscape, Cartridge World introduced the Executive Office Model, which embraces a remote-workplace style and allows franchisees to sell anywhere with limitless boundaries and no pre-defined markets from the comfort of their own home.
The brand also introduced an updated Point of Sales (POS) system, aimed at not only simplifying the ordering process for the consumer, but allowing for a more streamlined operation for franchise owners.
“2023 will forever be the new beginning for Cartridge World. We grew our franchise family and we made unique and necessary upgrades to ensure our services remain top of the line in the digital future,” said Gregory Carafello, President of Cartridge World America. “Using last year as a launch pad, we’re propelling ourselves into this new year with an unmatched enthusiasm and expertise to grow into as many communities as we can and to continue to reset the standard for the printing industry.”
Cartridge World continued to build its leadership team when it named marketing executive Grant Gooley as its new Chief Marketing Officer in December. To kick off Cartridge World’s new era, Gooley will begin the new year by overhauling the brand’s marketing materials, systems, and techniques. His approach is cantered on modernising the brand to enhance both the consumer and franchisee experience across the board.
“This is an exciting time for Cartridge World and following a full year of growth and innovation, we’re ready to begin the future of the brand,” said Gooley. “We’ve already made a name for ourselves in the printing industry for our top-of-the-line service. Now, it’s about growing the knowledge of our reliability with our customers in the new area we’re growing into. We can’t wait to capitalise on our growth from last year to power even more growth this year.”
