Canon India unveils new Gen Z store
June 20, 2018
Canon India has further expanded its retail outreach today with the inauguration of its 253rd Canon Image Square in the country.
Located at Shri Balaji complex, Shop No-3, Opposite OBC Bank, Ranipur More, Haridwar, the Canon Image Square was opened in the presence of Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre, Canon India.
Canon Image Square (CIS) are experiential stores where, the OEM explains, customers can have a “complete hands on experience of the products before they buy a product.” These stores provide a comprehensive range of photography and home printing solutions along with a range of Inkjet/Laser printers and cartridges.
Canon India introduced the Gen-Z version of these retail stores – Canon Image Square 3.0 – earlier this year in India. The retail model marks a significant milestone in Canon’s India journey, according to the OEM, and its transition from an experiential model to an ‘experiential imaging destination’.
Expressing his delight, Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre, Canon India said, “We are elated to announce the launch of our Gen Z version of Canon Image Square store in the picturesque city of Haridwar. Being a popular destination for pilgrims as well as adventure fanatics, this city has attracted interest from photography enthusiasts across the world. Our CIS stores are experiential imaging destinations, dedicated to elevate the imaging experiences of the customers.
“With the launch of the 4th CIS store in the city of Uttarakhand today, we have further expanded our regional outreach. With 253 stores currently, covering 120 cities, we envision to close the year with 280 stores.”
CIS stores provide a complete range of cameras, from professional to entry level DSLR’s, as well as Mirrorless cameras and compact cameras in both the PowerShot and IXUS range. It also provides photography accessories such as tripods, camera bags, memory card, chargers and more.
Among other services, CIS stores provide photo printing solutions and finance facilities such as EMI through various credit cards and paper finance through Bajaj Finance. CIS stores provide regular training workshops for DSLR camera buyers. Various sales and marketing tools, such as live product demos, touch and feel experiences, training sessions and workshops enable customers “to make informed purchases and strengthen our relationship across India”, Canon explains.
Categories : Around the Industry
Tags : Canon India Gen Z India Retail
