Canon educates consumers with anti-counterfeiting microsite
August 10, 2021
Canon U.S.A., Inc. is taking the opportunity to spotlight its commitment to anti-counterfeit consumer education and safety awareness.
Canon has updated its anti-counterfeit consumer education microsite, providing expanded information about commonly counterfeited Canon products. The website can be found at usa.canon.com/aboutcounterfeits.
The Canon anti-counterfeit consumer education microsite includes updated tips on how to spot counterfeits that unlawfully bear the Canon logo as well as a discussion about the difference between grey market and counterfeit goods for consumers who may not know how to distinguish between them. The microsite also offers consumers links to anti-counterfeit product advisories and resources, as well as a link to some valuable information that Canon provides to its consumers concerning another form of fakery being offered to the public– some service and support companies passing themselves off as authorised Canon repair facilities.
“At Canon, we have invested deeply to ensure our technical staff is thoroughly trained and well equipped with the knowledge and tools required to properly identify non-genuine merchandise. The specific combination of our formal processes, access to proprietary manufacturing attributes, training, and tools available exclusively to our Canon service staff, allows us to discern even the most intricate differences between genuine and non-genuine items,” said Jason Fligman, Senior Director & General Manager of Customer Support Operations for the Imaging Technologies and Communications Group at Canon U.S.A., Inc. “We are very aware of the quality and safety issues that are common amongst counterfeit Canon products, and committed to assisting our valued customers in ensuring the authenticity of Canon-branded items.”
Canon encourages consumers who seek to buy genuine Canon products to purchase them through authorised dealers by using a dealer locator link on Canon’s website or through a brand-based online store, such as Canon Direct.
Canon also said it pursues counterfeiters in the U.S. and around the world to protect its customers from potentially unsafe products that unlawfully use the Canon name, as well as to protect the value, trusted reputation and loyalty that the Canon brand has acquired over decades in producing high-quality, safe and reliable products.
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