Canon announces Brand Ambassador
May 19, 2023
Canon U.S.A., Inc. announced the launch of a multimedia campaign starring internet phenomenon and entrepreneur Emma Chamberlain.
The campaign explores the evolution of Chamberlain as a creator, from starting her YouTube channel at 16-years-old with her dad’s Canon EOS Rebel T2i camera, to transforming into a multi-hyphenate powerhouse leading a beloved coffee brand, hosting red carpets and managing more than 35 million followers across platforms, while capturing it all with Canon.
“As a prominent voice of an immensely creative and enterprising generation, we knew Emma Chamberlain was the best choice for this campaign,” said Tatsuro “Tony” Kano, executive vice president & general manager of Canon U.S.A., Inc. “Our goal for this campaign is to inspire and amplify the future’s content creators. By highlighting Emma’s story, this campaign demonstrates how, with Canon’s high-quality cameras, you can accomplish your wildest dreams just by telling your story.”
Canon believes there’s a creator in everyone. From cameras that capture the imagination, to lenses that change perspectives, to printers that bring visions to life, Canon builds products to make everything a bit bolder, brighter and better for creators.
“I made my first YouTube video with a Canon camera and I have been using Canon ever since, so this campaign feels so full circle for me,” said Chamberlain. “Canon has incredible image quality without being complicated to use. Even when I was a camera rookie, I was able to utilize my Canon camera to its full potential. I believe that the key to creativity is the ability to be spontaneous, and Canon’s cameras truly allow you to be spontaneous. I am so grateful to be partnering with a brand I have absolutely adored for years. Canon has been a huge part of my career, and I’m excited to inspire the next generation of creators to pick up Canon.”
The campaign features various Canon cameras including the Canon EOS R50 camera, which is part of a newly released Canon EOS R50 Content Creator Kit.
During the duration of the campaign, a hero video, social media cuts and still photography that tell Chamberlain’s story will be rolled out across Meta, YouTube, TikTok, Snapchat, Pinterest and Canon’s owned channels.
Categories : Around the Industry
