Businesses under pressure to act sustainably
November 26, 2020
New research from Epson shows businesses risk losing talent unless environmental and social impact goals become a priority.
Epson surveyed more than 4,000 workers (decision makers and non-decision makers) in 26 countries about their recent experiences, looking to surface their beliefs and expectations about the sustainable behaviours of employees and the brands they buy from.
A significant 81% of employees say the environmental and social impact of their employer is important and 32% say it is one of the primary things they look for in an employer, yet businesses are lagging far behind in putting sustainability strategies at the top of their agendas, according to research from Epson.
The research also reveals that 83% of employees believe the use of “green technology” to improve the environmental and social impact of businesses is important. Yet despite the eco expectations of the workforce, only 24% of employees believe that meeting environmental and social impact targets is a priority for businesses.
The findings point to a potentially big risk to businesses in both retaining staff and attracting new talent, particularly among younger workers; 42% of Gen Z employees and 35% of those aged 22-36 years agree that a company having strong environmental credentials can have a significant impact on employee loyalty, compared to 28% for those aged 38 years and over.
Daniel Quelch, Sustainability Manager at Epson, commented: “Employees are driving the next wave of the sustainability revolution and businesses need to adapt to ensure they’re ready. Reviewing and revising environmental and social credentials is the biggest opportunity for forward-thinking businesses looking to make simple changes that can pay huge dividends.
“Businesses need to understand that every choice they make, from the equipment and technology they buy to how they run their operation, must demonstrate to employees that they are a responsible, eco-centric organisation to work for, engage with and buy from.”
Categories : Around the Industry
Tags : Epson Research Sustainability
