Brother UK has launched EcoPro print subscription service
December 11, 2020
Brother UK has launched EcoPro print subscription service targeted at small businesses and the Work from Home and the Learn from home market.
Brother UK has joined the OEM bandwagon and launched their EcoPro print subscription service which is targeted at small businesses and the Work from Home and the Learn from Home market.
Brother’s EcoPro printer and supplies subscription service is designed to save consumers money while reducing the impact on the environment. Customers will be able to choose between A4 monochrome and colour laser options or an A4 scan and print inkjet selection that also has an A3 print option.
A 12 or 24 month subscription plans are available and cost:
| Printer | 12 month cost, per month* | 24 month cost, per month* |
| Mono Laser Printing A4 (with Print, Copy, Scan) Shipped device: DCP-L2530DW or equivalent and includes supplies to print up to 6000 pages a year | £13 (€14/$17) | £10 (€14/$17) |
| Colour Laser Printing A4 (with Print, Copy, Scan) Shipped device: DCP-L3510CDW or equivalent and includes supplies to print up to 6000 pages a year | £29.99 (€33/$39) | £25 (€27/$33) |
| Inkjet Printing A4 (with Print, Copy, Scan)** Shipped device: DCP-J1100DW or equivalent and includes supplies to print up to 6000 pages a year | £14.99 (€16/$20) | £13 (€14/$17) |
* Taxes included
** An A3 print option is available at an additional cost of £4.99 (€5.45/$6.65) per month
All three printers are available at a promotional price of £1.00 (€1.09/$1.33)* until 31 March 2021. Thereafter the price is normally £20 (€28/$34).
According to Brother, the EcoPro scheme can achieve up to 66% CO2e reduction by maximising the total length of time a device is in use. When the device is no longer required, Brother will offer an incentive to collect and refurbish it to put it back into use with another subscriber.
Brother is also offering a free return and recycling scheme for ink and toner supplies which are processed at their dedicated facility. The company does not mention if the supplies are reused.
Editorial Opinion: Brothers response to HP’s Print+ seems to be a better offering with a low cost entry to buy a printer. But will it compete against an upcycled or refurbished printer and Reuse consumables?
What do you think? Let us know at news@therecycler.com.
*This story was edited on 21.12.2020 at Brother’s request to change the promotional price of all three printers from £1.20 (€1.30 / $1.60) to £1.00 (€1.09/$1.33).
Categories : World Focus
