Brother named a “Leader” in IDC MarketScape
May 21, 2024
Brother Industries, Ltd. announced that it has been recognised as a “Leader” in the “IDC MarketScape for Worldwide Sustainability Programmes and Services Hardcopy 2023 Vendor Assessment,” which assesses sustainability programmes and services among select hardcopy vendors through the IDC MarketScape model.
This IDC MarketScape evaluated eleven hardcopy vendors and is based on a comprehensive framework to evaluate key metrics in corporate strategies, business operations, products and business models, and governance/risk/compliance measures offered in the context of sustainability. As addressing sustainability has become an urgent issue today, Brother believes the report serves as an indicator that can be used by companies and other entities considering introducing printing products and services when selecting a manufacturer.
According to IDC MarketScape, “Brother is a strong contender for those SMBs looking for printing devices that can deliver on the full range of key sustainability attributes. Brother’s products can help customers reduce their environmental impact through a broad range of eco-friendly product features. Brother should also be on the short list of vendors when looking for a supplier that is investing to drive sustainability throughout its own operations, including a keen focus on biodiversity conservation activities.”
Ichiro Sasaki, Representative Director & President of Brother Industries, Ltd., stated, “We have been working to meet the needs of our customers, including those in SOHO (Small Office Home Office) and SMB (Small Medium Business) markets by providing products that balance sustainability with innovation. We believe being recognized as a “Leader” in the IDC MarketScape assessment is a testament to our efforts in promoting sustainability throughout our operations, guided by our environmental goal, ‘Brother Group Environmental Vision 2050’.
“We interpret this recognition as an acknowledgment of our initiatives towards reducing CO2 emissions and circulating resources, as highlighted in our materiality, including the recycling for toner cartridges and use of recycled materials in some of our products and the acceleration of solar panel installations at our factories. We are proud of this achievement and are committed to further enhancing our environmentally conscious efforts, contributing to society, and protecting the earth.”
Categories : Around the Industry
Tags : Brother IDC MarketScape Sustainability
