Brother launches new video series
October 13, 2022
Brother International Corporation released The Cartridge Family, presented by Brother, a new digital video series that humorously explores office life through the colourful lens of the Brother Genuine supply colours, CMYK- cyan, magenta, yellow and black.
Each of the five videos shares a relatable work scenario starring unique but familiar office personalities representing the “perfect pair”, the Brother genuine supply colours we have come to rely on both in the office and at home, and your Brother printer.
Brother selected social media influencers to bring these characters to life and provide comedic levity to the 9-5 culture, including Maya Murillo (Celia/Cyan), Landon Moss (Marcus/Magenta), Ceara Jane O’Sullivan (Yelena/Yellow), and Kara Morgan (Barbara/Black).
The five videos of The Cartridge Family, presented by Brother series include:
- Episode 1 – Monday Meeting: Meet the Cartridge Family and watch as they come together as a team to produce the best results on a work report, just as Brother Genuine CMYK ink and toner deliver just what you need for your best outcome.
- Episode 2 – Phishing Scam: Know a colleague who is too trusting? Barbara teaches Marcus some deals are too good to be true, just like when you try to use a non-Genuine ink or toner, which can wreak havoc on your project output.
- Episode 3 – Overtime: Yelena and Marcus learn they need to work overtime to meet a new deadline and just like Brother Genuine supplies, they make sure they produce just what you need to deliver high quality results.
- Episode 4 – Neighbours: Yelena and Celia remind us that it’s always better to work together. CMYK come together to create a rainbow of colours to fit your printing needs.
- Episode 5 – Coffee Run: Cutting corners and costs has its consequences. Barbara quickly learns what you put in affects what you get out.
“At Brother, we are always trying to find new ways to make connections with our consumers,” said Eric Dahl, Senior Director, Product Marketing, Brother USA. “That is part of the reason why we wanted to provide humorous and relatable content with The Cartridge Family video series alongside quality office supplies with Brother Genuine Ink and Toner. As we see more young professionals challenging corporate norms and sharing workplace commentary on social media, we want them to know Brother is always at their side to help them Print Confidently.”
Categories : Around the Industry
Tags : Brother Colours Genuine Supplies The Cartridge Family
