Brother and Cool Earth celebrate milestone
April 23, 2024
Brother International Europe and Cool Earth celebrate 15 years of partnership.
Protected 32 million trees across 78,000 hectares, storing over 50 million tons of carbon, and supported 7 indigenous communities in the Amazon and New Guinea rainforests. These are just a few of the contributions that Cool Earth, with Brother’s support, has been able to make to protect the world’s most endangered plants and wildlife.
Hisashi Ota, Managing Director of Brother International Europe, is “proud to have worked with Cool Earth for so long. Our vision “At Your Side” is always to provide our customers with exceptional products and services while doing everything in our power to limit our impact on the planet, and through Cool Earth we are able to support important work around the world.”
Activities to date have included improving access to water, sanitation and hygiene for over 2,500 people in Papua New Guinea and the opening of Cool Earth’s Rainforest Lab in Peru, which provides access to WiFi, technology and mapping tools to help communities manage their areas protect against threats.
Matthew Owen, Director of Cool Earth, said: “We are very proud of the achievements we have made working with Brother Europe, which not only support the conservation of the rainforest, but also have social and economic impacts that are supported by the sustaining livelihoods to providing income and food security for indigenous communities.”
The partnership is supported by the return of used ink and toner cartridges from Brother – one of Europe’s largest and most successful remanufacturing programs. Customers can return their used cartridges for free, and Brother remanufactures or recycles 100% of all returned cartridges, without sending anything to landfill, since 2013.
Hisashi Ota added: “Without the additional support of our customers, this partnership would not have been as successful, so we would like to say a big thank you to them too. To date, we have remanufactured over 40 million toner cartridges, saving 1,500 tonnes of plastic waste from landfills every year. An achievement that we are all incredibly proud of.”
Categories : Around the Industry
Tags : Anniversary Brother Europe Celebration Cool Earth Partnership
