Böttcher AG achieves record increase in new B2B customers
August 12, 2024
In the first half of 2024, Böttcher AG set a new benchmark by achieving a 22% increase in new B2B customers.
Böttcher AG is a leading player in Germany’s e-commerce sector, particularly in the B2B (business-to-business) market. This growth represents the highest growth rate in new business customers in the company’s 30-year history. This milestone, Böttcher AG said, underscores the company’s strong position in the e-commerce market and its ability to attract and retain new clients despite economic fluctuations.
The company’s sales performance has also been exceptional. For the first six months of 2024, Böttcher AG recorded a notable 20% increase in sales, reaching approximately €422 million ($386 million). This growth has led to a revised sales forecast for the 2024 financial year, with expectations now ranging between €880 million ($805 million) and €900 million ($823 million), up from the initial forecast of €820 million ($750 million). This positive trend indicates that Böttcher AG is outperforming the broader e-commerce sector, which has been experiencing challenges due to economic uncertainties.
Looking ahead, Böttcher AG anticipates continued growth in the latter half of 2024. The company said its strategic focus will remain on aggressive pricing, strong brand partnerships, fast delivery, and outstanding customer service. These elements are expected to drive further success and solidify Böttcher AG’s position as Germany’s leading B2B online retailer.
Categories : World Focus
Tags : B2B Böttcher AG Business E-commerce Growth
