The Recycler
  • Biuromax Masthead web banner March 2024
  • Ambiente 2025 Masthead
  • G&G Masthead August 2024
  • Katun web banner December 2022 NEW

Batra begins as Lucio leaves HP

August 28, 2018

Vikrant Batra, HP.

The OEM has announced the appointment of Vikrant Batra as its new Chief Marketing Officer, with incumbent Antonio Lucio set to step down on the 31st of August.

Batra, who was most recently Global Head of Marketing for HP’s Imaging and Printing group, will report directly to CEO Dion Weisler. His previous work with the OEM also includes leading its Personal Systems group’s global marketing.

At the same time, HP announced that Chief Communications Officer and Head of Communications, Corporate Brand, and Events Karen Kahn is to be promoted to the company’s executive leadership team.

“The appointments are symbolic of the deep bench of talent within our marketing and communications organisations,” declared Weisler. “Our corporate reinvention over the last several years has been fuelled by the remarkable power of our brand – in our marketing leadership and emotional connection to our customers, and in our corporate narrative and purpose-driven positioning.”

“It’s a privilege to be able to promote from within,” the CEO continued. “Vikrant is an incredible marketing strategist and artisan with a unique perspective in turning insights into brilliant work. And Karen is a best-in-class corporate reputation leader who is connecting HP to the economic, cultural and social issues of our time. Our brand could not be in better hands.”

Paying tribute to Batra’s predecessor, Weisler added: “We are grateful to Antonio for his service to HP. With a brand that has never been stronger, it’s a testament to his leadership that we are prepared with the right team to continue to reinvent HP and drive shareholder value.”  

Categories : Around the Industry

Tags : Appointments CMO HP OEM

  • Biuromax web banner July 2024
  • Ink Tank No Web advert
  • Cartridge Web Nov Web Banner
  • Static Control June 2022 Big & Bold Ad
  • IR Italiana Web ad January 2021
  • TN Core Nov Web advert
  • Apex September 2024 Web ad
  • GM Technology October 2024
  • G&G web advert October 2024
  • Mito Web banner June 2024
  • ITP Web ad January 2021
  • Zhono Web ad March 2024
  • HYB Web banner Jan 2024
  • Denner Feb 2024 Web Ad
  • CET Web ad December 2023
  • PCL Nov Web advert
  • denner UK Web Banner Jul 2024
  • Zhono Web ad March 2024
  • PCL Nov Web advert
  • ITP Web ad January 2021
  • Mito Web banner June 2024
  • CET Web ad December 2023
  • HYB Web banner Jan 2024
  • Denner Feb 2024 Web Ad
  • denner UK Web Banner Jul 2024
  • PCL Nov Web advert
  • Denner Feb 2024 Web Ad
  • Mito Web banner June 2024
  • CET Web ad December 2023
  • denner UK Web Banner Jul 2024
  • Zhono Web ad March 2024
  • ITP Web ad January 2021
  • HYB Web banner Jan 2024

The Recycler, Wittas House, Two Rivers, Station Lane, Witney, OX28 4BH, United Kingdom | Tel: +44 (0) 1993 899800 | Fax : +44 (0) 1993 226899
©2006-2023 The Recycler - Terms & Conditions - Privacy Policy including cookie use

Web design Dorset | Websites by Mark