Ricoh Europe, has officially launched the Ricoh Unity Partner Programme, a strategic initiative designed to redefine partner collaboration, enhance both partner and customer experience, and accelerate digital transformation and growth for partners across EMEA.
The new programme is structured around four clearly defined levels that recognises partner growth and success: Bronze, Silver, Gold, and Platinum. The levels create a progressive pathway where each stage unlocks increasingly valuable benefits, enhanced support resources, and commercial advantages.
Beyond the traditional levels, Ricoh Unity introduces specialism(s) across the Ricoh strategic portfolio that acknowledge partners’ depth of expertise across the customer engagement lifecycle:
- Sales = Specialist: Focused on revenue generation and market development
- Sales + Pre-Sales = Expert: Enhanced capability including solution design and consultation
- Sales + Pre-Sales + Technical = Elite: Comprehensive expertise spanning the entire customer journey
This flexible framework rewards not only revenue performance but also technical proficiency, customer commitment, certifications, expertise in the market and brand loyalty. When partners progress through the levels, they gain access to an expanding portfolio of benefits including exclusive partner events, online Partner Portal, collaborative business planning tools, exclusive incentive opportunities, and new automated tools designed to streamline the partner experience. Additionally, the programme continues the flexibility, agility, and ease of doing business that partners have valued in our existing programmes.
Central to the initiative is the comprehensive Partner Capability Assessment, which evaluates organisations to determine their optimal entry point and future development pathway within the programme. This assessment uniquely recognises both historical financial performance and current capabilities, ensuring partners are positioned for maximum success from day one.
David Mills, Chief Executive Officer at Ricoh Europe said: “We are delighted to announce the launch of our new Partner Programme, Ricoh Unity, which reinforces our belief that strong partnerships are the foundation of innovation and growth. Today’s launch underpins our commitment to continuously streamline and strengthen how we work together with our partners whilst also delivering benefits that support their growth across EMEA and ultimately help deliver success to their customers.”
“The Unity programme reflects our deep understanding that sustainable growth comes through genuine partnership,” said Caroline Bright, Chief Strategy and Commercial Officer at Ricoh Europe. “By investing in our partners’ capabilities and providing them with the tools, training, and support they need to excel, we’re not just strengthening individual businesses – we’re building a resilient ecosystem that can adapt to changing market demands and deliver exceptional value to customers across EMEA.”
The Ricoh Unity Partner Programme will roll out in phases across different countries throughout the coming months.
