Epson announced it has reached a settlement with TMY for a lawsuit highlighting deceptive advertising practices surrounding the company’s V08 projector model.
Under the settlement terms, TMY will correct previously misstated White Brightness specifications worldwide for the V08 projector, reducing 95,000 Lumens down to 95 Lumens, to accurately reflect brightness. Moving forward, TMY will use ISO 21118, the internationally recognized standard for measuring a projector’s White Brightness. White Brightness measured in Lumens using ISO 21118 is a critically important specification relied on by consumers when making a projector buying decision.
“When projector brands use the same, internationally developed and published standards, it protects consumers and establishes trust within the industry,” said Mike Isgrig, Vice President, Consumer Sales and Marketing, Epson America. “TMY’s commitment to use internationally published and accepted standards (such as ISO 21118 for White Brightness) moving forward for their entire product line will provide accurate White Brightness information for consumers.”
The initial complaint against TMY was made as part of Epson’s ongoing efforts to ensure the implementation of internationally recognized and accepted brightness standards are used by brands to help consumers make informed purchasing decisions. The corrected specifications are now accurate White Brightness claims, benefiting consumers, the retail channel, and the larger industry.
Epson explained that unfortunately, there has been an influx of projector brands that are clearly providing misleading brightness claims. Epson cautions shoppers to be wary of misleading metrics listed as “Lux,” “LED lumens,” or “Lamp Brightness” that fail to follow standardized methodology and therefore materially impacts a consumer’s ability to compare performance of projectors, especially when shopping on Amazon and other online marketplaces.
Measurement for projectors is defined by internationally recognised standards groups, including the International Organisation for Standardisation (ISO) and the International Committee for Display Metrology (ICDM). The ICDM publishes the Information Display Measurement Standards (IDMS) where methodology for measuring projector colour brightness is defined. The ISO standard that defines projector White Brightness is ISO 21118.
In addition, the U.S. member body for ISO – ANSI (American National Standards Institute) – has adopted ISO 21118, underscoring ISO 21118 as the industry standard for White Brightness. When these standards are followed, there is zero ambiguity regarding how projector brightness is properly measured, advertised and compared.
