Boom Collaboration has selected Image Star as an authorised distribution partner for its line of meeting room solutions in the United States and Canada.
Through this strategic distribution relationship, Image Star will support Boom resellers with distribution, sales, marketing, and technical support services across the company’s full assortment of cameras, speakerphones, audio/video all-in-ones, and accessories.
“The market for video conferencing solutions is rapidly growing, but too few channel resellers are seizing the opportunity,” said Philip Crean, Chief Commercial Officer for Image Star. “When Covid shut down offices, video meetings became the new norm, driving a sea change in conferencing hardware to incorporate video. But, many resellers and users still remain wary of video meeting equipment that was historically difficult to setup and operate. That is where Boom is the channel’s best friend: these solutions are delightfully simple to use, beautifully designed as today’s consumer expects, and backed by true partners that are as committed to your clients’ success as you are.”
Boom Collaboration was created in 2020 by founders Fredrik Hörnkvist and Holli Hulett. The Austin-based business has quickly developed an extensive remote meeting portfolio and operates in over 30 countries as part of a continuing expansion programme.
Through this relationship with Image Star, Boom can tap the firm’s nationwide distribution network, client relationships, and IT and service capabilities to provide distribution support for dealers. Image Star clients will benefit from access to Boom’s A/V solutions, partner programme, and pre-sale and post-sale support.
That’s the view of Hulett who emphasised: “Partnering with Image Star will help expand our reach and support for the US IT reseller channel.” She added: “Meeting room solutions offer tremendous growth potential for resellers: organisations everywhere are using these products today and can benefit from a simpler to use, better designed approach. We look forward to partnering with Image Star and the channel to meet the opportunity with Boom’s innovative solutions and hands-on consultative approach.”
Her enthusiasm is shared by fellow founder Hörnkvist who highlighted: “Boom offers innovative hardware and connectivity solutions for every meeting room requirement. From our high performance MAGNA Pro PTZ camera to our HALO intelligent videobar and ZYGO one cable connection hub, we are looking forward to making a real difference to the sales success of Image Star’s expanding customer base.”
