Office Depot faces a lawsuit alleging invasive tracking pixels in marketing emails violated consumer privacy laws.
First published on ClassAction.org, Office Depot is embroiled in a new class action lawsuit alleging the use of spyware in its marketing emails. Filed in the U.S. District Court for the District of Arizona, the lawsuit claims that Office Depot embedded hidden tracking pixels in promotional emails, allowing the company to gather extensive personal data without recipients’ knowledge or consent. The lawsuit, led by plaintiff Daniel Encinas, alleges violations of the Arizona Consumer Fraud Act and the federal Wiretap Act.
The hidden tracking pixels purportedly collected information such as the time and location when an email was opened, the device used, and the recipient’s interaction with the email content, including clicks and time spent reading. This data was allegedly used to create targeted advertising campaigns.
The lawsuit aims to represent all individuals in the United States who received marketing emails from Office Depot containing these tracking pixels. Encinas seeks damages, restitution, and injunctive relief to prevent further unauthorised data collection.
This case follows similar lawsuits against other major retailers, such as Home Depot and TJX Companies, highlighting growing concerns about digital privacy and the use of tracking pixels in email marketing?.
